IMPULSE: When values get more important than heritage

Article by Rudi Hilti, published in CE2 publisher garnish for NZZ (Neue Zürcher Zeitung)

Identification through common values as a chance for system change

Our economy and society are forced to revise and transform their ways of thinking due to globalization, the conventional overuse of natural resources, and demographic developments. New innovative economic models are emerging, such as the circular economy. Together with the possibilities in the “digital modern era” a new kind of connectedness and transparency arises as well as a chance for holistically sustainable developments – independent of geographic origin.

What makes our time particularly exciting is that the world merges into a small, diverse village thanks to new efficient and almost free communication. The internet but also climate change and the atmosphere of the earth do not know borders of countries or continents. Today, we are all part of this new limitless world: online, transparent and extremely informed. One click away from everything and everyone! But most of the collective worldview clings to the idea of ​​encapsulated local hordes rather than to a globally networked, digital humanity that is just at the beginning of the epoch-making transition from the Gutenberg era to the “digital modern era”. Many bright minds are looking for solutions, because nobody is waiting for change, but more so for better opportunities. Many institutions and private individuals are concerned with the delicate events that accompany the change and are actively developing new thinking and leadership guidelines. This is also the case with our think and do-tank THE, which brings the idea of ​​the new global community into the world and encourages dialogues on the topics of system change, digitization and globalization.

What is this new global community and what is different about it? More than ever, it is our values and attitudes that connect us across all continents. A good example of this is social media networks. In our new, fast-paced world, professional and social networks are what keep us together in many different circles and shapes our opinions. In these networks, communication now suddenly happens location-independently and purposefully with the participation of an unprecedented multitude of people.

Technological advances create new task and purpose units to connect information and individuals. For example, the LinkedIn platform for the international, professional networking of individuals and companies. Or the organization TED, which brings innovative heads together with its offline events and subsequently makes the presented ideas in technology, entertainment and design digitally available to millions of viewers, thereby creating a huge community. We are confronted with these new value drivers, who have the potential to initiate sustainable systemic change. That is why we need to use the accesses to networks to create a momentum for a sustainable consensus, as happened, for example, in the latest climate movements all over Europe and the World.


It is time to re-think traditional economies in a digital context and to be courageous. New systems, such as those recently demanded by climate activists worldwide, open up opportunities for new economic concepts, innovations and applications that create new needs. Rethinking requires an interdisciplinary approach that brings together different perspectives across different perspectives. The systematic integrity between social, environmental and economic aspects should be identified.

We should be more afraid of the status quo instead of the “digital modern”. It is about time to engage in dialogues and have the courage to turn global challenges into concrete projects. We know that digitalisation is changing a lot, but we are convinced that a lot has to change. In order to be able to immerse ourselves in these emerging worlds, we must for the time being abandon the doubt of feasibility. Thoughts become strong when they become imaginable.

THE HUS, a house in Vaduz with its diverse offshoots, firmly believes that in many contexts of Digital Modernism, we need a global village for global issues where values are paramount and where origins are irrelevant. Places where we can think big together. In the end, it takes the gathering of the right people, at the right time, in the right place; where the right place today can be a physical as well as a virtual place. THE HUS initiates projects together with partners from various disciplines, such as MIT (science), the UN Technology and Innovation Labs (technology), co-impact (philanthropy) up to the Staatsoper unter den Linden in Berlin (culture). We create a space for creative conversations, value-oriented new thinking and invite you to think along and to be courageous!

Rudolf Hilti, Co-Founder of THE